I took my car into the shop yesterday to have some work done and they gave me a loaner for the day. I was a little upset because I have Sirius satellite radio in my car but the loaner didn’t – and while I was muttering unpleasant thoughts about this it occured to me that Sirius and XM should probably give car dealers complmentary satellite radios and subscriptions for their loan cars – not for the people who already have it – but for those who don’t. You see satellite radio is a bit addictive, once you experience the choice and commercial free music you don’t want to go back … what better way to sell it?
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- @jmspool @daveixd @mediajunkie @carlmyhill Oh I agree, but I thought you were arguing that it wasn't *useful* 2 weeks ago
- @MrAlanCooper @miniver I am. However that's 3 of the fortune 100 corporations, I'm sure there are more. 2 weeks ago
- @jmspool @daveixd @mediajunkie @carlmyhill I've been inside several large orgs and design teams where it's been use… twitter.com/i/web/status/1… 2 weeks ago
That is precisely why Sirius partners with Hertz. Your concept – but on a larger scale.