I took my car into the shop yesterday to have some work done and they gave me a loaner for the day. I was a little upset because I have Sirius satellite radio in my car but the loaner didn’t – and while I was muttering unpleasant thoughts about this it occured to me that Sirius and XM should probably give car dealers complmentary satellite radios and subscriptions for their loan cars – not for the people who already have it – but for those who don’t. You see satellite radio is a bit addictive, once you experience the choice and commercial free music you don’t want to go back … what better way to sell it?
Recent Posts
- Mama, i’m coming home
- The Dimensions of Design
- Creativity vs. Constraints
- Thoughts on the IA Summit selection process from an ex-chair
- Discrimination in 458 characters, not 140
- Denethor defends User Experience
- KPIs: Bringing Balance to the Force
- Men live in Boxes, Women in balls of Wire
- A User Experience is greater than the sum of it’s Touchpoints
- A new chapter: Leaving the good ship Vanguard
Blogroll
My Tweets
- @cwodtke Just wait for the "if only he'd had a gun" crowd. 3 days ago
- @petervandijck @louisrosenfeld Oh that's a better idea. As long as I could get some charity from everyone else😃 3 weeks ago
- @louisrosenfeld Wait I think I misunderstood that. Everyone would get what I gave up or what I had left? If the for… twitter.com/i/web/status/1… 3 weeks ago
That is precisely why Sirius partners with Hertz. Your concept – but on a larger scale.