Posts Tagged 'mx'

A Practical Guide to Measuring User Experience

What do helicopters, HAL9000 and parrots have in common? None of them have anything to do with Vanguard but all appear in the presentation I gave recently at Adaptive Path’s MX conference and the IA Summit. I highlighted some of the techniques we’ve been using at Vanguard to measure our user experience and some of the cultural challenges we face when using data to inform our decision-making. I gave out copies of an example Capability Strategy Sheet, here is the PDF.

And although I hate seeing myself on video, if you really must see it, here it is from MX 2011.