Evil Design: Blueberry Crumb Pound Cake

Ok, perhaps “evil” is too strong, but using design techniques to intentionally mislead the consumer really pisses me off. I bought this for lunch a week or so ago. It’s clearly individually wrapped for a single person with “150 calories” in large type. A closer look (closer than I gave it at the cash register) shows a much smaller “per serving” under that – in itself misleading since it doesn’t say how many servings it is – for that you have to look above the “150 calories” to see that this is 2 servings! Bastards!

4 Responses to “Evil Design: Blueberry Crumb Pound Cake”


  1. 1 Roma August 19, 2010 at 6:41 am

    The question is–did you eat it anyway? ;)

  2. 2 Richard August 19, 2010 at 7:14 am

    Actually – and I was pretty proud of myself for this – I ate half of it and threw the rest away!


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