Ok, perhaps “evil” is too strong, but using design techniques to intentionally mislead the consumer really pisses me off. I bought this for lunch a week or so ago. It’s clearly individually wrapped for a single person with “150 calories” in large type. A closer look (closer than I gave it at the cash register) shows a much smaller “per serving” under that – in itself misleading since it doesn’t say how many servings it is – for that you have to look above the “150 calories” to see that this is 2 servings! Bastards!
- Discrimination in 458 characters, not 140
- Denethor defends User Experience
- KPIs: Bringing Balance to the Force
- Men live in Boxes, Women in balls of Wire
- A User Experience is greater than the sum of it’s Touchpoints
- A new chapter: Leaving the good ship Vanguard
- Using the Characteristics & Principles of UX
- Unfriendly’s, or: How to offend all 5 senses
- Qwikster: What we’ve got here is a failure to communicate
- Is Netflix intentionally culling it’s DVD customers?
- @albertatrebla we will actually and I'd love to, but I'll have 3 jet lagged kids so I'll probably have to pass! 11 hours ago
- Houston t-minus 3 hours, take-off for UK t-minus 9.5 hours, all systems look good 11 hours ago
- RT @johnboese: Great sign outside of coffee shop today, assuming you're not a Miami Heat fan http://t.co/kUMQurZyme 1 day ago